Telenor’s Safer Internet project received recognition at the IAB Mixx Awards and B2B Media Group awards

Telenor was once again rewarded for its safer internet campaigns. The company got two IAB Mixx Awards 2020 in the Best Mobile First Campaign and Best Social Campaign categories. The telecom was also awarded at the sixth edition of the B2B Media Group awards where it received recognition in the “Socially Responsible Company” category.

The IAB Mixx Awards recognized the best digital marketing campaigns, including one of Telenor’s Safer Internet campaigns. The campaign marked the Safer Internet Day in 2019 and took place entirely on Instagram, where the singer Atanas Kolev left the decisions for what to do in one of his days to his fans. The focus of the award-winning campaign was that popularity on the Internet does not have to be at all costs. The content generated in the campaign led to the site ottebzavisi.net which collected detailed information and educational videos about the risks on the Internet – online bullying, hate speech, and many others. The Instagram campaign generated over 80,000 views of the climax video, as well as about 20,000 visits to ottebzavisi.net.

The annual B2B Media Group awards are given to the best entrepreneurs, the most innovative companies, as well as for socially responsible campaigns that use innovative thinking to achieve significant results. At the awards, Telenor was recognized in the Socially Responsible Campaign category for the variety of activities and campaigns that are part of the company’s project for safer internet.

Since 2006 Telenor traditionally and actively supports the initiatives related to ensuring safer internet, among which are a Social Networks Glossary for Parents and Online Bullying Handbook. Telenor was the first telecom company in Bulgaria to launch a filter that blocks web domains containing child sexual abuse materials. During these years, Telenor had many campaigns, trainings, and meetings aiming to raise awareness for the risks online among children, teachers, and parents, and to give them tools to overcome these risks.