Telenor Bulgaria to focus on digital services

Digital services will play major part in the Telenor Group and Telenor Bulgaria strategy for the future and we will focus more and more on developing and offering such services, mobile apps and solutions, said Telenor chief executive officer Stein-Erik Vellan during the Telenor #DigitalDay media event, held today.

This decision was based on the ongoing increase in data usage, smartphone penetration and mobile data users number and especially on the latest trends in customer preferences and usage habits, Mr. Vellan commented.

We will put dedicated efforts and resources into digital services in order to provide our customers more options for communication, content sharing and entertainment. For Telenor, this is a logical step in transforming the company into our customers' preferred digital partner. It will also provide us with a solid base for growth, Mr. Vellan said.

In the last three years, we put the stepping stones for this transformation in Telenor Bulgaria with the full technological upgrade and renovation of our network and the launch of 4G services. Today, thanks to our co-operation with the other Telenor Group companies and with third-party partners we can offer such services to our customers, he added.

During Telenor #DigitalDay, the company's Consumer Services Department Manager Brano Djurovic presented the latest digital services offered by the company and offered some insights on the success of these services among the end-customers.

As of June 1, Telenor Bulgaria offers the Capture photo and video storage and sharing service, which was developed by Telenor Group and currently has more than a million users globally. In Bulgaria, the service already has more than 10,000 users, adding about a 1,000 new users on average every day. Bulgarian Capture customers currently use on average 2.4GB of storage space, and for the two weeks since launch had uploaded an estimated total of 3 million photos and videos with average daily uploads reaching 250,000 file units. The service is free of charge for end-users and provides for a very high-level security, Mr. Djurovic said.

The free mobile app Мy Contacts, which is another Telenor Group product, is expected to debut on Bulgarian market within days, and offers fast, easy and secure back-up of phone contacts in the cloud as well as hassle-free and secure transfer of contact data from one device to another regardless of the operation system.

Another digital service by Telenor Bulgaria is the Pay with Telenor direct operator billing service which allows for flexible payment and purchases management of apps and mobile content in Google Play and Windows Phone Store. With Pay with Telenor purchase prices is simply added to the user's monthly bill to Telenor. Currently, the average purchase in Google Play paid for with Pay with Telenor amounts to BGN 4.50.