What kind of data we process

These are unique identifiers for the Wi-Fi network controllers of Visitors' mobile devices. When performing automated foot counter analysis, MAC addresses are transformed by a secure one-way hash function in such a way that Yettel is unable to recover the original MAC addresses.

This is data regarding:
•Visitor sex;
•The approximate age of the Visitors.

Demographic data is ONLY processed in Points of sales at the entrance of which the following information sticker is placed:

Demographics are NOT processed in Points of sales that have the following information sticker at the entrance: